ADOBE, 2022
Boosted landing page engagement by helping learners find learning material and learn from their peers
My role
Research, conceptualisation, design
Team
Design manager, Senior designer, Product manager
timeline
2 months
Introduction
In May 2022, Adobe Learning Manager saw an opportunity to boost engagement on the product by helping learners learn from their peers. My internship involved rethinking the landing page from the lens of relevance to learners, prioritising a breadth of ideas over depth.
This case study is the 1st of the 3 parts of my internship at Adobe. Check the others out below!
what is Adobe learning manager?
ALM is a white-label course hosting platform for businesses to give learning experiences to their employees, customers or partners. E.g. if Apple had to set up a private YouTube for their software devs to educate them with courses on leadership, cross-functional teams or career growth etc.
Learn more below!
Problem breakdown
⚠️ Carousel: Above-the-fold, yet less throughput
⚠️ Levels snapshot: Points, but how to earn them?
⚠️ Social feed: Opportunity for entry points for social-driven learning on the platform
⚠️ Reccommendations lacking a hook for the user
⚠️ Peer activity: But who took this course and why should I?
⚠️ Lack of brand identity: Design system not followed
understanding the user and their problems
Primary research through pre-recorded leadership interviews due to budget constraints and time limitations
final outcome
The landing page redesign led to a complete revamp to the Spectrum design system to ensure visual consistency
A leaderboard that motivates the learner
An enhanced leaderboard snapshot that visualises your progress in the ranks and shows your position on the leaderboard. Now, visualisation becomes an intrinsic motivation for learners to take up new courses and move ahead.
A truly ‘social’ social feed
The social feed displays detailed information about your followers’ activities giving helping learners discover new courses and interact with other learners.
The carousel where it belongs
Even though the carousel is not the most engagement-driving component, I found out that we can’t omit it because the marketing team uses it to promote new courses on ALM. Hence it is shifted lower on the landing page to preserve the functionality instead of completely losing it.
Interests tabs to make the experience personal to learners
We’ve also seen ALM having an interests feature, where the learner can add topics. Here, the learner can either explore their home feed for recommendations or jump deeper into one of their added interests by clicking on the tabs, which directs them to a more funnelled and targeted feed to their interests, giving them more courses to look at and enrol in that suit their needs and boosts engagement.
Learners to social learners through the follow functionality
Following people helps ALM suggest better recommendations to the user through the social feed and landing page. A suggestion row urges learners to follow other learners, contributing to indirect peer-to-peer engagement.
Dive deeper into an interest
Users can have a snapshot of recommendations from a topic, where they can either browse beginner, intermediate or advanced courses through the tabs present. This provides the user with more options to select courses based on their appetite for learning, increasing engagement.
People you follow are learning this too!
Another set of recommendations comes from people you follow, which adds an element of social proof to them. If someone else you know is taking a course, it motivates you to take a look.
You liked this course? Guess what, here are more!
Another set of recommendations is courses similar to a course you previously enrolled in, which helps the learner find parallel courses to continue their learning.
Presenting, the revamped landing page!
Another set of recommendations is courses similar to a course you previously enrolled in, which helps the learner find parallel courses to continue their learning.
Retrospective
Adaptability over obstacles
I learnt to not rely on the ideal option available and discovered a way out through the obstacle when I tried to make the most out of pre-recorded stakeholder interviews
Interface modernisation
Reading through Adobe Spectrum design system documentation thoroughly helped me understand components and patterns better, knowledge I use to this date