ADOBE, 2022
Transforming a learning platform to an interactive community by creating engagement opportunities
My role
Research, conceptualisation, design, user testing and dev-handoff of designs
Team
Design manager, Product manager, 7 engineers
timeline
4 months
Introduction
In May 2022, Adobe Learning Manager saw an opportunity to boost engagement on the product by helping learners learn from their peers. This project involved creating opportunities for learners to interact and learn from other learners on the platform.
This case study is the 3rd of the 3 parts of my internship at Adobe. Check the others out below!
what is adobe learning manager?
ALM is a white-label course hosting platform for businesses to give learning experiences to their employees, customers or partners. E.g. if Apple had to set up a private YouTube for their software devs to educate them with courses on leadership, cross-functional teams or career growth etc.
Learn more below!
understanding the user
Scouting opportunities to nurture an interacting community through leadership interviews and competitor research
final outcome
Situation
Courses can only be shared by copying a URL and sharing it on another messaging platform or email.
Issue
The sharing is out of context of the platform and gets lost in correspondence
Recommend a course to other learners
Learners can access a ‘recommend course’ option, through which they can send the course as a recommendation to other people along with a custom message. The recommendation will show up as a notification to the receivers.
Discussing course topics in the discussions tab
The Discussions tab allows learners to have conversations about topics discussed in the course amongst themselves or with the author. They can share resources to help each other out and grow through conversation.
Reddit: an inspiration in empowering peer-peer acknowledgement
Badges: Bringing comment awards to Adobe Learning Manager
Healthy discussions have the power to change minds and drive growth. I explored an opportunity where a learner can reward another for a statement in discussions or an answer in the Q/A tab. These badges will show up on the learner's profile, earning them social status on the platform.
Situation
The existing discussions section carries both discussions and pressing questions shared by the community.
Issue
Discussions can be lengthy, which causes important questions to get lost within them where they stay unanswered.
Questions tab? Questions tab!
Having a separate Q/A section keeps the activity of solving queries different from having discussions, helping questions get answered faster. The asker can mark any answer as 'Correct' to surface them above all results.
Retrospective
Thinking out of the domain
I was inspired by Reddit, a service not in the domain of Adobe Learning Manager to add value to this domain. Breaking the boundaries of domain can lead to surprising solutions
Catering to user motivations
Methods for users to interact existed, but they weren't frictionless to the users. Seeing the problems from the lenses of users led to the birth of the Questions tab and the Badges system